TRIPACTIONS

Visual Designer I  Palo Alto

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• Designed and delivered 120+ unique static and animated ads, utilizing different styles and approaches which increased overall ad performance by 21%.

• Collaborated with marketing, PR, and social media teams in developing concepts and producing visual assets for digital platforms, social media, email, direct mail, blogs, LP
  and MOPS campaigns while boosting social media engagement by 30%.

• Worked closely with stakeholders and marketing teams to develop project style guides, brand strategy, pattern libraries
  and asset repositories for consistent
  design solutions.

• Created campaigns on the topics of Travel
  and CDC regulations along with case
  studies, fact sheets, blogs, webinars, paid digital campaigns, and customer guides.

• As a lead designer, managed and guided
  3 people to develop compelling design solutions while establishing a healthy environment to collaborate with stakeholders.

ORGANIC

Art Director I San Francisco

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• Redesigned website sections including community giving, student loans, small business offerings, commercial real estate. 

• Delivered developer-friendly detailed spec sheets, Invision mockups, and Sketch files.

• Closely coordinated with the client to clearly set business and creative objectives.

FIRST REPUBLIC

Senior Visual Designer I  San Francisco

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• Elevated the quality of the photos and video content for social media channels and advertising usage.

• Collaborated with the UX strategist to deliver the redesigned small business loan & student loan page calculator and responsive design needs for A/B testing.

• Created cross-channel and cross-stakeholder materials to develop unique promotional materials.

MKTG

CLIENT: FACEBOOK

Art Director I San Francisco

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• Global Sales Summit - Designed media-neutral creative assets including posters, OOH, signage(way-finding, digital),
  Instagram booth.

• Created and implemented all facets of the corporate-identity project, in a breakout session, event collaterals, keynote presentations, invitation cards, and freebies.

TWITTER

Senior Visual Designer I  San Francisco

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• #OneTeam Summit - Designed media-neutral creative assets including technical session keynote presentations, signage(internal branding &
  way-finding), animation, and icon designs.

• Successfully created and implemented all facets of corporate identity meeting strict brand guidelines.

TITLE NINE

Art Director I Emeryville

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• Led the creation of campaign digital assets targeted towards improving women’s self-esteem and confidence.

• Optimized digital assets for a greatly improved user experience and engagement on social media platforms.

• Designed several email marketing templates for account signups, targeted advertising, holidays, and special occasions.

CUTWATER

CLIENT: BRAWNY, SPARKLE, PEET'S

Art Director I San Francisco

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• Conceptualized strategic brand campaigns targeted towards fall and holiday season for multiple clients.

• Created social media campaigns including hashtags, tweets, videos, gifs, stills, and web banner ads.

ARGONAUT

CLIENT: CRICKET WIRELESS, INFINITI

Art Director I San Francisco

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• Worked on a client pitch, developed campaign ideas, visuals, and high fidelity mockups aligning with the client’s
  strategic vision.

• Developed a traditional print campaign for the promotion of several new stores in the
  SF bay area.

Resume