Beauty For All Of Us
EcoFabulous is a biotech company that creates beauty products made from 100% plant-derived ingredient known as Squalane. It is a clean, vegan, and cruelty-free skincare product in sustainable packaging at an accessible price point. The brand was launched in Fall 2022 by Skai Jackson and sold online.
Role: Sr. Visual Designer
Team: UX Designer, PM
Tools: Figma, Adobe XD, Illustrator, Figma, Zeplin
Business Priortization
At Ecofabulous, we align goals with Gen Z demands and sustainability values. Our brand leadership recognized the need to enhance the website's usability and streamline processes. To gain insights into our immediate business priorities, I sat down with the leadership team, discussing challenges and short-term objectives.
Our major focus was on refining our internal processes and establishing a design system. These actions lay the foundation for introducing exciting enhancements to our shopping platform, promising an even better experience for our customers.
Add a Title
Change the text and make it your own. Click here to begin editing.
Add a Title
Change the text and make it your own. Click here to begin editing.
Add a Title
Change the text and make it your own. Click here to begin editing.
Add a Title
Change the text and make it your own. Click here to begin editing.
Skincare
Ecofabulous skincare products are a true embodiment of nature's goodness. We believe in clean, vegan, natural ingredients to nourish and rejuvenate your skin, making our customers not just look fabulous but also feel fabulous.
Makeup
Ecofabulous wanted their target audience Gen Z and millennials to have fun experiments, play, and care for their lips because our lipglosses are a combo of clean, natural active ingredients with bold shades and textures.
Photoshoot
Social Post
Packaging Design
Email Design
