PRINT AD, AMBIENT, PLUG-IN,
APP, OOH

SERVICES

BRIEF

INSIGHT

IDEA

KN is the only German newspaper published in Kiel, who wants to create an active community of the readers by giving them the news in and around Kiel, Germany.

Youngsters want to be well-informed to be able to influence their region.

KN keeps trash-content away from you by introducing KN Quality filter. The filter that separates trash content and relevant content.

AD: Eduarda Li// AD: Janvi Belawala Shah// CW: Rocio Rocca

STORYBOARD

PRINT

Using pictures of celebrities who are known for their bad comments and KN Quality Filter over their mouths, show readers KN knows what is irrelevant information.

PLUG-IN

By installing the Plug-in, "KN trash content button" is activated on your social media newsfeed to flag irrelevant content. The more the clicks one post receives, the more grayed-out it will be.

AMBIENT

By giving out sticker packs along with KN newspapers, we encourage readers to stick them on outgoing ads, approving or disapproving the contents.

APP

By writing down three keywords related to the news you are interested in, the app will give you a complete rundown of the most relevant aspects of it.

GUERRILLA

Place a machine on newsstands where you can scan the publication you're about to read, to check how much of its content is relevant.

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© 2020 by Janvi Shah