OLO 3D printer is the first ever 3D smartphone printer, which uses the sunshine out of your smartphone to harden resin in a cube shaped field and make 3d object.
People like 3D objects more than just printed.
They want to be creative. Hence, the campaign is based on showing the objects like logos, initials, etc made with OLO 3D printer.
DIRECT MAIL MARKETING
The person will receive the personalized initials of their name created using OLO 3D printer as a gift. The mail will also include the discount code to purchase OLO.
SOCIAL MEDIA AD
Using Facebook as a platform, people will explore quick and easy tutorials of 3D objects posted by others. They will also have access of designs to make 3D objects, logos, initials, toys etc.
People will start following Pinterest board of OLO, where they can get inspiration for design and art.