Where rapid growth demands rapid iteration, Athelas—a Y Combinator-backed startup and the #1 Remote Patient Monitoring Platform—needed a digital presence that evolved with their product. Partnering closely with the team, I led multiple website revamps, transitioning their creative strategy from initial awareness to data-driven marketing.

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To support this scale, I established a dynamic Design System that codified their visual identity and streamlined development. This framework not only ensured brand consistency but served as a tool for mentoring junior designers, creating a versatile foundation that empowered Athelas to effectively communicate its healthcare solutions globally.