Facebook’s NA GSO team approached us to craft a campaign for their annual global sales summit, NAGSO—a gathering where thousands of sales leaders align, inspire, and reset the strategic vision for the year ahead. They needed a concept that reflected the true realities of the sales organization: constant challenges, cross-team collaboration, and the diversity that drives performance.
I delivered a comprehensive campaign system, including a creative strategy, a cohesive visual identity, event graphics, and supporting communication assets. The result was a unifying idea that brought teams together, reinforced shared goals, and set the foundation for shaping Facebook’s next chapter.
A bold, unifying visual identity crafted to represent the diversity, collaboration, and shared ambition of the global sales organization.
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Personal, handwritten invitation cards crafted to make the summit feel intimate, human, and genuinely connected — even at a global scale.
Directional signage and environmental graphics that extended the campaign identity into physical spaces, guiding attendees through the summit experience.
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A playful, interactive scavenger hunt created to spark cross-team engagement, encourage exploration, and bring the summit theme to life.
A suite of printed touchpoints — bottle, tote bag, fitness band, and takeaway kits — designed to reinforce the summit theme and leave attendees inspired.
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“A final rallying call reminding teams that the next chapter isn’t built alone — it’s built together.”
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