Beauty For All Of Us
EcoFabulous creates clean, vegan, and cruelty-free beauty in sustainable packaging at an accessible price point.
When I joined Ecofabulous, the brand was at a very early stage and had not launched in the market. My main role was to bring the brand up to speed and prepare Ecofabulous brand launch in the heart of NYC. The very first step was to create and develop a campaign that speaks with our target audience. The Ecofabulous brand launch concept started with many ideas and mockups but the one that reflected the Ecofabulous brand's voice and spoke to our target audience was the launch of the eco-friendly E-Tuk.
Ecofabulous skincare products are a true embodiment of nature's goodness. We believe in clean, vegan, natural ingredients to nourish and rejuvenate your skin, making our customers not just look fabulous but also feel fabulous.
Ecofabulous wanted their target audience Gen Z and millennials to have fun experiments, play, and care for their lips because our lipglosses are a combo of clean, natural active ingredients with bold shades and textures.