This campaign was created for a startup that was in the very initial process of launching and positioning themselves in the market and creating a brand identity. The objective was to come up with an idea that differentiates their product from the others while educating the people about their uniqueness that "It is the first-ever edible cutlery made entirely of grains that reduce waste, and edible making our earth greener."
Don't trash it, eat it. The idea is to create a new line of quick desserts from these cutleries.
Developed a new logo that is more organic and in line with nature.
Bakey's will tie up with some Food delivery companies like DoorDash and UberEats, providing Bakey's edible cutlery in a special package that will have a quick dessert recipe printed on it.
POP UP Food truck will appear in the busy streets of the city serving Bakey's chef special desserts to the people.