OVERVIEW
This campaign was created for a startup that was in the very initial process of launching and positioning themselves in the market and creating a brand identity. The objective was to come up with an idea that differentiates their product from the others while educating the people about their uniqueness that "It is the first-ever edible cutlery made entirely of grains that reduce waste, and edible making our earth greener."
SERVICES
Integrated Campaign
Logo Design
Guerilla Ad
IDEA
Don't trash it, eat it. The idea is to create a new line of quick desserts from
these cutleries.
LOGO DESIGN
Developed a new logo that is more organic and in line with nature.
PACKAGING DESIGN
Bakey's will tie up with some Food delivery companies like DoorDash and UberEats, providing Bakey's edible cutlery in a special package that will have a quick dessert recipe printed on it.
GUERRILLA AD
POP UP Food truck will appear in the busy streets of the city serving Bakey's chef special desserts to the people.
MENU DESIGN
OOH
