Ecofabulous Website Design & Launch_old

WEBSITE DESIGN & LAUNCH

What is Ecofabulous????

A clean, sustainable, vegan, plant-based product, designed for Gen Z and Zillennial (younger Millennial). Currently offers skincare products with a robust collection of complexion and color cosmetics in sustainable packaging at an accessible price point.

As a visionary leader within a dynamic team of 25 people, I led the creation of captivating visuals that defined our brand across various platforms. From crafting a brand style guide and identity to designing stunning packaging, web interfaces, emails, event collateral, and persuasive advertising materials, I left no stone unturned in shaping our brand's visual presence.

Beyond design mastery, I also served as a mentor to both junior and senior graphic designers, nurturing their talents and guiding them toward excellence.

EcoFabulous is clean, transparent, accessible, and fun!

WEBSITE DESIGN & LAUNCH

The aim is to design and develop an engaging and user-friendly e-commerce website that offers a wide range of cosmetics, including skincare and makeup products. The objective is to create a seamless shopping experience that appeals to the target audience, encourages product exploration, and facilitates easy purchasing.

SERVICES

Website Design

Mobile Interface Design

Launch the Brand

OVERVIEW

RESEARCH & UNDERSTANDING THE PROBLEM

Conducted comprehensive User research to understand the target audience's preferences, behavior, and pain points related to purchasing cosmetics online. Gather insights through surveys, interviews, and competitor analysis to define customer pain points.

After listening to our target audience, we discovered the following top frustrations:

Complex Navigation: Users find it challenging to navigate through the website due to a cluttered layout, inconsistent labeling, and lack of clear categorization. This results in a frustrating browsing experience and prevents users from easily finding the desired products.
Overwhelming Product Selection: The extensive range of skincare products overwhelms users, making it difficult for them to identify the best options for their specific needs. This leads to decision fatigue, confusion, and hesitancy to make a purchase.
Limited Personalization: The current website lacks personalized recommendations based on users' skin types, concerns, and preferences. As a result, users have to manually search for suitable products, which is time-consuming and hampers the personalized shopping experience.
Complicated Checkout Process: Users encounter obstacles during the checkout process, such as long forms, unclear payment options, and a lack of transparent shipping information. This causes frustration and cart abandonment, resulting in lost sales opportunities.

USER PERSONAS

Sarah, the Skincare Enthusiast

Age: 24 Yrs

Occupation: Marketing Executive

Technological Proficiency: Comfortable using online & mobile platforms

Problem:

Sarah struggles to navigate and make informed decisions, leading to decision fatigue and potential purchases that do not deliver the desired results.

Goals:

Find Suitable Skincare products
Detailed Product Information
Trust and Authenticity

Pain Points:

Difficulty finding skincare products suitable for her specific skin type and concerns.
Not able to find skincare categories due to complex navigation.
Frustrated by websites that lack detailed ingredient information or provide inconsistent labeling.

DEFINING THE PROBLEM STATEMENT

Most E-commerce websites lack intuitive navigation, personalized recommendations, and seamless checkout. As a result, users often struggle to find suitable products, feel overwhelmed with choices, and encounter difficulties during the purchasing process. This leads to high bounce rates, low conversion rates, abandoned carts, and decreased customer loyalty.

THE PRODUCT VISION

After conducting in-depth user research to uncover the preferences, behaviors, and pain points of our target audience, Gen Z, regarding online cosmetic purchases, we have gained valuable insights through surveys, interviews, and competitor analysis. These insights have guided us to focus on four key areas that will shape our design decisions:

Trust and Authenticity: Users value trust in the website and featured brands, seeking clear branding, genuine customer reviews, authentic product guarantees, transparency, and a commitment to customer satisfaction.
Personalized Recommendation: Users desire personalized recommendations and a curated selection of high-quality skincare products that align with their unique needs, preferences, and desire to explore new brands and trends.
Access Detailed Product Information: Users expect comprehensive and accurate product information, including ingredient lists, product descriptions, usage instructions, and customer reviews. They want to make informed decisions based on transparent and reliable information.
Convenient Shopping Experience: Users seek a seamless and user-friendly shopping experience. They want intuitive navigation, easy-to-use filters and search options, clear pricing, and simple shopping cart management. They also expect a streamlined checkout process with multiple secure payment options.

INFORMATION ARCHITECTURE & USER JOURNEY

Developed a clear and intuitive information architecture that organizes cosmetics products into relevant categories, such as skincare, makeup, tools, and accessories. Also, consider including filters and search functionality to facilitate product discovery making the website become a haven of user-friendliness, where navigating through the products realm is an absolute delight.

WIREFRAME

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VISUAL DESIGN

Designed a clean and modern User interface that prioritizes product visuals, showcases product details, and encourages exploration. Ensure hierarchy & consistency in layout, buttons, and navigation elements throughout the website.